Preserving Communal Value             2021

This project was a collaboration with the municipality of Valkenswaard.
They asked Design Acedemy Eindhoven  to come up with something for the yearly flower parade.
They struggled with a lack of visibility, aging volunteers and not enough visitors.
In this design attempt, the values and pride of this parade become
tangible and reach visibility in the village.

The concept is that each neighbourhood would make a flag every year to
announce their wagon, the winning neighbourhood could exhibit their flag
for the rest of the year. Over the years, the flags would build an archive.
On the contrary to the flowers of the wagons, that vanish after 2 days,
the flags are tangible and long lasting. They would be able to preserve the pride,
values and memories of each year.